Tag Archives: Transferware

Every Plate Tells a Story

Marion by Mayer China

At the turn of the last century, the potteries along the Ohio River were working overtime to fulfill rapidly increasing orders – bricks for streets, clay products for drainage, durable toilet wares and dinnerware. The potteries had developed new production methods and importantly for consumers, white ware replaced yellow ware. There was a celebratory air in the potteries shared by all.

Glass and Pottery Salesman 1921

In Beaver Falls, the annual holiday loaf was brief. Indeed, the customary holiday inactivity which extended from December 24 to January 3 gave way to a short holiday break. The economic boom was no less evident on the streets of cities. Two entrepreneurs,  Joseph Horn and Frank Hardart, opened a luncheonette in Philadelphia automated equipment imported from Germany. City workers with little time for lunch filled the restaurants – they claimed one out of sixteen people ate once a day in a Horn & Hardart.

Two entrepreneurs,  Joseph Horn and Frank Hardart, opened a luncheonette in Philadelphia with automated equipment. City workers with little time for lunch filled the restaurants.  Soon, Horn & Hardart prepared food for carry-out by the consumer.

The owners did not cut corners – they offered fresh food prepared carefully. In The Automat: Birth of a Fast Food Nation, Christopher Klein writes:

While Horn & Hardart Automats delivered food quickly, meals were made from scratch using fresh, high-quality ingredients. Items were prepared shortly before they were eaten, and food was not allowed to linger overnight. Freshly squeezed orange juice that sat for two hours was poured down the drain.

Back along the Ohio River, Mayer China was producing Marion for the new automats in New York. Marion is an Art Deco teal transferware pattern. The simple design is charming, but not cloying. It is warm and comfortable not commercial.

The resplendent surroundings of the Horn & Hardart Automats—with marble counters and floors, stained glass, chrome fixtures, ornately carved ceilings and Art Deco signage—more resembled Parisian bistros than sterile, dingy fast food outlets. Food was served on real china and eaten with solid flatware.                                      Automat: Birth of a Fast Food Nation

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Bailey-Walker China: Blue and White Ironstone

Bailey-Walker China: Blue and White Ironstone

Blue and White Ironstone, Bailey-Walker China, ca. 1930s

Sometimes I look through a stack of plates with amazement. Really? Seventy-five years old? These plates are really that old? How in the world did they produce millions of plates, literally in the case of Bailey-Walker China Company and at the end of the day, have a quality product. As one writer has put it, the plates are “bullet proof.”   I believe it might have something to do with the fact…

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